A Goodbye, A Pivot, and A Whole New Beginning

Yesterday, I did something big. I closed a part of my business that’s been alive since 2019 — my group coaching program. It was a huge part of my life for six years. This decision didn’t come lightly, but it came with clarity.

I closed it for many reasons — for my family, for what’s happening in life right now, and for something deeper: freedom. I needed to make space. And truthfully, I’ve felt a pivot coming for the last six months. Not just felt — known, in my bones.

During that time, I’ve been researching, reflecting, and exploring. I've been pulled toward creating a new tributary of income, a new way of doing things. Because here’s what I see: the world is changing — fast. Especially with AI.

AI isn’t coming — it’s here. And it’s transforming everything. The way we learn, the way we create, the way we run businesses. The way people access information is shifting rapidly. And while coaching will always have a place, the way we coach has to evolve.

People need access to knowledge differently now — faster, simpler, more direct. And that’s what I want to be part of. That’s what I want to lead. 

So to move forward, I had to let go of how I used to do things. I had to free myself from the structure that once worked, but now felt like pushing something uphill. That’s how I knew it was time. If it feels like a constant push, something’s out of alignment.

And while it was a hard decision in many ways, it was also the easiest one. I wrote the email to my community, read it 20 times, almost waited — but something in me said no, now. I hit send. And my gut smiled.

Because deep down, I knew. I’d known for months. Sometimes your body, your intuition, knows long before your mind catches up. And it takes time — to understand it, to accept it, to act on it. But when the time is right, everything clicks.

It made me ask myself: Why did I wait so long? Why did I need something external to finally take the leap? The truth is, we all do that sometimes. But I’m here now. And I’m walking into something new.

What’s Next

I’m not closing my business. I’m not walking away from everything. There are still parts that are earning — DIY products, self-study courses, masterclasses, affliates/partners, consulting and more. But I’m evolving. I’ll be teaching in a way that’s completely new for me. And I’m excited to bring people with me on this next chapter.

This isn’t a retreat — it’s an exploration. A discovery of new ways to earn, to live, to serve, and to create freedom — for myself and others.

Because here’s something I’ve realized: we can get so busy running the business, we forget why we started it. We forget what we’re doing it for. For me, it was always about helping women create freedom and income. But I need to feel that freedom too.

The other day I was out for dinner with friends, and they said they had to take a day off work to get their hair done. I just sat there silently. I’ve never had to do that. If I want to do something, I just do it. That’s freedom. And sometimes, we forget how free we actually are.

I want to enjoy that more. Go to the gym more. Cook nourishing food. Be with my family. Explore, play, and discover smarter, simpler, more abundant ways of earning — using AI, using creativity, using courage.

Here’s to the Space Between

It takes courage to send that email. It takes courage to cancel payments. It takes courage to shut something down that still works, just not for you anymore.

And it takes faith to stand at the crossroads — to not know what’s next, but to move forward anyway. That’s where I am now. That’s where the magic begins.

So I’ll keep you posted. I’m exploring new paths — and while I don’t know exactly what shape it will take, I know it’s going to be something worth sharing. 

Here’s to alignment. To freedom. To evolution.
And to the wild, beautiful unknown.

This week we got some news that changes life, us and how we live.

I am choosing my family. I am allowing all else to fall away with courage and faith.

Trusting the new is growing in between the space of love.

with lots lof love 

Martha 

xxxx 

P.S. Make sure you follow me on social especially - YouTube Instagram, LinkedIn